Posts Tagged ‘branding’

Chattype: A typeface created to brand Chattanooga, Tennessee

What happens when a brand consultant sips coffee next to a typeface designer? Chattype. Chattanooga, Tennessee, population 167,000, must be loved by D.J. Trischler and Jeremy Dooley, who raised over their goal of $10,000 on Kickstarter to fund their pet project: creating a new, tech-friendly font to represent Chattanooga’s history (an industrial city where the […]

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Notes from Debbie Millman’s talk, “Why We Brand, Why We Buy”

Debbie Millman presented her talk Why We Brand, Why We Buy on Friday night at The Art Institute of CA in Orange County. In her talk, Ms. Millman, partner and President of the Design Group at Sterling Brands, pieced together neurological influences on human proclivity to (buying into) brands, a history of the brand from […]

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Debbie Millman Lecture

This Friday you can see Debbie Millman present, Why We Brand, Why We Buy at The Art Institute of CA in Orange County for FREE! The event is from 6 – 8 and it is open to everyone. Space is limited. Students and educators should reserve their spot through Facebook. Professional guests can reserve a […]

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