Chattype: A typeface created to brand Chattanooga, Tennessee

What happens when a brand consultant sips coffee next to a typeface designer?


Chattanooga, Tennessee, population 167,000, must be loved by D.J. Trischler and Jeremy Dooley, who raised over their goal of $10,000 on Kickstarter to fund their pet project: creating a new, tech-friendly font to represent Chattanooga’s history (an industrial city where the first coca cola bottling plant was located, and the infamous song named for the trains running through the city) and future-tech aspirations.

Although New York City has been, perhaps unintentionally, branded  through Milton Glaser’s I heart New York  type and heart iconic relationship, Chattype will be the first font created to brand an American city with visual unity across a variety of messaging systems.

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