Archive for the ‘News’ Category

Chattype: A typeface created to brand Chattanooga, Tennessee

What happens when a brand consultant sips coffee next to a typeface designer? Chattype. Chattanooga, Tennessee, population 167,000, must be loved by D.J. Trischler and Jeremy Dooley, who raised over their goal of $10,000 on Kickstarter to fund their pet project: creating a new, tech-friendly font to represent Chattanooga’s history (an industrial city where the […]

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Steven Heller on the Starbucks Logo Redesign

I saw Heller’s review of the mermaid makeover in the NY Times earlier this month and only just got around to reading it. Is the mermaid naked without type? Heller associates the slick green illustration with Prince’s rebranded name/logo, calling Starbucks the “rockstar of coffees.” My favorite part of the article was Felipe Torres’ illustration […]

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Maintaining your public image

On October 26th California State University, Fullerton student Jessica Shekell entered the Eastbound 91 freeway. Shekell was heading west, driving the wrong way in the left lane (her right lane). She collided head-on with a driver in the fast-track lane just after 3 am, killing the front two adult passengers who, incidentally, were not wearing their […]

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